centerpin fan
Senior Member
I read this, and my Irony-meter went off.
“Fifteen years ago, it was a sport for the rich, white male who could afford to take the once-in-a-lifetime trip to Montana or Alaska,” said Perkins. “It was clubby, and we needed to break down the barriers to entry.”
Apple has its iPhone. Porsche has its 911. Orvis has its fly-rod. The H3 is the company’s raison d’etre, the one product at the epicenter of its 100 retail stores and 5,000 other things—from dog beds, to sundresses, to guided vacations. Its current top-of-the-line rod, the Helios 2, is the company’s second-bestselling product in volume of units, despite its $795 price tag (the No. 1 item is a shirt).
Whether the H2 is "the best," however, would be hotly contested at any fly shop in the world. Many anglers swear by Sage, which is known for making “fast” rods that can cast long distances. Last summer, G. Loomis, now a unit of Shimano Inc., broke the four-figure barrier when it unveiled its “Asquith” rod with a suggested price tag of $1,000 to $1,700. Despite its efforts, Orvis says it only holds about 15 percent of the fly-rod market at the moment.
https://www.bloomberg.com/news/feat...-helios-3-review-one-fly-rod-to-rule-them-all
“Fifteen years ago, it was a sport for the rich, white male who could afford to take the once-in-a-lifetime trip to Montana or Alaska,” said Perkins. “It was clubby, and we needed to break down the barriers to entry.”
Apple has its iPhone. Porsche has its 911. Orvis has its fly-rod. The H3 is the company’s raison d’etre, the one product at the epicenter of its 100 retail stores and 5,000 other things—from dog beds, to sundresses, to guided vacations. Its current top-of-the-line rod, the Helios 2, is the company’s second-bestselling product in volume of units, despite its $795 price tag (the No. 1 item is a shirt).
Whether the H2 is "the best," however, would be hotly contested at any fly shop in the world. Many anglers swear by Sage, which is known for making “fast” rods that can cast long distances. Last summer, G. Loomis, now a unit of Shimano Inc., broke the four-figure barrier when it unveiled its “Asquith” rod with a suggested price tag of $1,000 to $1,700. Despite its efforts, Orvis says it only holds about 15 percent of the fly-rod market at the moment.
https://www.bloomberg.com/news/feat...-helios-3-review-one-fly-rod-to-rule-them-all