I've been reading this thread, and I've been in sales my entire career. The quote above is a symptom of a huge problem.......If it was not hard to do.....everyone would be doing it......Heck, show your existing people how it's done. Make some cold calls yourself and prove it. From what I can see, you have a trust issue......
I have, and my employees know it can be done. I provided leads to my employees somewhere in the neighborhood of 10 million dollars last year, of which they closed about 10%.
If I wanted to pay myself the 30% commission I pay them, well you can do the math.
My closing rate is better than my employees but obviously I can not personally go out on 2,000-3,000 leads a year. I am busy doing the other things owners need to do.
There are plenty of chimney service techs in our industry that make over $100,000. We’ve seen their numbers and I know the owners of these other companies. Those companies are no different than ours.
So you may not believe it but my employees do. They just aren’t salespeople and will not do what it takes to do those kind of numbers. The opportunity is there though. Believe it or not