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I know some folks that will argue with you until they are blue in the face saying that it's cheaper than going to the grocery store and buying meat.
Deer meat can be the cheapest or the most expensive meat you can eat. Just keep in mind that deer meat can be had pretty much for free-much cheaper than grocery store meat. I can kill a deer without investing more than a shell into it. I can also spend a fortune on it.
The key is that you don't have to spend a fortune on it. I can walk out my back door or drive a couple miles to the national forest and shoot a deer with the same rifle I bought in the 80s or the bow and arrows I made myself, and I have absolutely nothing invested except my $50 sportsman license, which will also let me kill five more deer, a bear, two turkeys, massive amounts of small game, and tons of fish.
I also drive to other states to hunt. And spend money on land and nonresident license and such there. Those deer cost me a lot more. But, I don't have to do that to kill one.
Deer meat can be free, or it can be more costly than Kobe beef. It's all in how you go about it. You absolutely do not have to have a lease, a fourwheeler, a new rifle/bow, expensive camo, a food plot, and all that to kill a deer. Some folks think you do.