NEW Humminbird Downimaging.. FREE..

Triton Mike

Senior Member
This straight from Humminbird.... Free download to certain units..

I have been asked to post the following press release about the upcoming Humminbird DownImaging for all of the Si units (except the 797). I would have attached the pdf sell sheet for this but its beyond the size limit. So if you want it just send me an e-mail and I’ll get it back to you.

Here is a link to the press release in case it does not copy correctly:

https://app.e2ma.net/app/view:CampaignPublic/id:3137.2430208179/rid:9d3af9d33bf1b395821abfda99ee6a80

For More Information:
Steve Roth
(402) 437-6400
steveroth@swansonrussell.com

FOR IMMEDIATE RELEASE


Humminbird® Expands Innovative Sonar Offerings
With the Addition of Down ImagingTM
Highly Popular "Side-to-Side" Picture-Like View Now Includes View Below the Boat

EUFAULA, Ala. (Sept. 28, 2009) - Expanding on an impressive list of sonar capabilities, Humminbird® announces the addition of Down ImagingTM Sonar to its groundbreaking Side Imaging® technology.

"Humminbird's goal continues to be to provide anglers with the most innovative technology and Down Imaging is the next step in that process," said Dale Logue, product manager for Humminbird. "Adding Down Imaging to Side Imaging, and our new SwitchFireTM Traditional Sonar, the opportunity to find highly productive fishing spots is unprecedented."

Like Humminbird's innovative Side Imaging Sonar, which revolutionized the marine electronics industry, Down Imaging presents picture-like images of the bottom. Down Imaging views are focused directly beneath the angler's boat, giving a detailed look at structure and the water column. Down Imaging and Side Imaging together give anglers an incredibly detailed, full 180° view of the bottom.

Split-screen viewing options provide the ability to view Side Imaging, Down Imaging and SwitchFire Sonar separately, in groups of two, or all three at once.

"Humminbird created an entirely new category with Side Imaging, and now Down Imaging uses that same technology to give anglers an advantage like no other," said Logue.

A free software upgrade to add Down Imaging will be available in January to current owners of Humminbird models with Side Imaging (except 797c2 SI) by simply registering their product at Humminbird.com. No new hardware or transducer is required. All new Side Imaging models (998c SI and 898c SI) come standard with Down Imaging capabilities, with existing models (1197c SI and 798c SI) adding the feature as a running change in 2010.

For more information visit humminbird.com, contact Humminbird, 678 Humminbird Lane, Eufaula, AL 36027, or call 800-633-1468.

Johnson Outdoors Marine Electronics LLC consists of the Humminbird, Minn Kota and Cannon brands. Humminbird® is a leading innovator and manufacturer of fishfinders, fishfinder/GPS combo units, chartplotters, marine radios and digital depth gauges. Minn Kota® is the world's leading manufacturer of electric trolling motors, as well as offers a complete line of battery chargers, Trim Tabs and marine accessories. Cannon® is the leader in controlled-depth fishing and includes a full line of downrigger products and accessories.

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Cricket Chunker

Senior Member
I wonder what features will be changed in the new 898, 998, and 1198 models that are supposed to be out this winter? Rumor was a faster graphics processor.

I had been thinking hard about the Lowrance HDS 8 or 10 and their structure scan (if it ever comes out), but with all the problems I keep reading about on the boards I was hesatant. Didn't help that two guys at BPS said there were still a lot of firmware issues with the Lowrance HDS issues and suggested I wait a while. Now a free upgrade to 'birds' should make it less expensive to have down imaging in a proven reliable model.

What next? Price wars? :shoot:

Updated...

I googled "humminbird 998" and found they already are advertising 998cx si models in Europe. Shows a availability date of October 1, 2009! Could not find a Johnson Outdoors EU webpage which might help confirm what those really are and what is different.
 
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alexmlane

Senior Member
That is awesome news. Thanks for sharing that Mike! I was reading an article (Ill post a link below) about KVD picking up HB as a sponser and saw "down imaging" and "Switchfire" mentioned and I was thinking there was a mistake.

http://www.wired2fish.com/WhatsUp.aspx?ArticleID=2652

I have a 797 so I wont be able to upgrade but this gives me an excuse and motivation now to go ahead and purchase the big daddy. That is awesome that HB is doing that for free. They are an awesome company with great CS. I got the one of the 1st side imaging units when they first came out and I lost 2 transducers because of the mount breaking. They never questioned me or anything and had one overnighted straight to me.
 
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