So, what would you consider to be a reasonable break-even point for assembling and filing a 4473, keeping it in safe storage for 20 years, attending a BATFE seminar once every three years, renewing a license every three years, taking the time to change a password on a government website every 90 days, procuring 4473 forms every time they change (frequently), occasionally going through the approval process and having the request denied, thus eliminating any payment at all?
$20 to $25 seems fair. There is no cost of inventory to the FFL on guns transferred in.
I bought a unique lower receiver on line and had it shipped to a local FFL / retail store. I paid $25 for the transfer, I bought a buffer tube, spring, buffer and a buttstock from the FFL that handled my transfer. In addition, there was a used Charter Arms 22 mag that had been sitting in the display case a few weeks, I asked for the best price, the FFL gave me a number, I said I will take it.
The lower receiver brought me in the door.
I make it a practice to ask my LGS the cost of a new gun before I buy on line. But used guns, I buy whatever I see that strikes my fancy and have it shipped to the FFL.