First, I don’t have any expectation of discounting for veterans, I am appreciative of those that do discount. It does chaff me when store uses it to improve their commercial image and does not follow through. I’ve been in Academy several times over the last year making purchases. The last being buying gifts for my nephews. Every time I ask I get the same, “Nothing in the store is discounted at present.” I think I’ll be buying online or in store at BPS/Cabelas going forward.